“Asian Branding: A Great Way to Fly” by Ian Batey is a textbook published by Prentice Hall in 2002. The book, with a total of 440 pages, focuses on marketing and commerce strategies within the Asian context. Written in English, this trade paperback provides insights on how to effectively brand and market products in the Asian market, making it a valuable tool for business and economics students and professionals looking to navigate the complexities of Asian branding.