Term: Market-based Management

The product is the 7th edition of the textbook “Market-Based Management: Customer Focus & Profitable Growth” authored by Vikas Mittal, Roger Best, and Shrihari Sridhar. Published in 2025, this trade paperback book focuses on the subject areas of business and economics, specifically in the field of marketing and customer relations. The textbook likely covers topics related to understanding market-based management strategies for profitable growth, emphasizing the importance of customer focus in achieving long-term success for businesses.”

The product is the 7th edition of the textbook “Market-Based Management: Customer Focus & Profitable Growth” authored by Vikas Mittal, Roger Best, and Shrihari Sridhar. Published in 2025, this trade paperback book focuses on the subject areas of business and economics, specifically in the field of marketing and customer relations. The textbook likely covers topics related to understanding market-based management strategies for profitable growth, emphasizing the importance of customer focus in achieving long-term success for businesses.”