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Term: Thomas R. Eisenmann

Internet Business Models : Text and Cases (2001, Hardcover)

Posted July 14, 2026 by & filed under .

“Internet Business Models: Text and Cases” by Thomas R. Eisenmann is a comprehensive textbook published by McGraw-Hill Higher Education in 2001. Focused on the subject areas of Computers, Business & Economics, this hardcover book covers a wide range of topics related to Internet and e-commerce, including management and marketing. With 650 pages and written in English, it serves as a valuable resource for those looking to understand various business models in the digital world.


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