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SHOPPER, BUYER, AND CONSUMER BEHAVIOR: THEORY, MARKETING By Jay D ; Sirgy
USD 28.95 USD
Specifications
| ISBN-10 | 1931442088 |
| Publication Year | 2003 |
| ISBN | 9781931442084 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Subject Area | Business & Economics |
| Subject | Consumer Behavior |
| Number Of Pages | Xxii, 598 Pages |
What stands out about this textbook is the way it links new material to prior knowledge.
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